Communication Strategy of Implementation of Economic Policy of Renewed Hope Agenda in Rivers State, Nigeria
Keywords:
Communication, Communication strategy, Economic Policy, Renewed Hope Agenda, Rivers StateAbstract
The study investigated various strategies the government adopted to implement the economic policy of Renewed Hope, Consolidation, and Continuity in Rivers State, Nigeria. The objectives of the study were to: identify the communication strategies the government adopted in the implementation of the Renewed Hope economic agenda; investigate the perception of Rivers State residents on the economic policy of renewed hope of the Government and examine the barrier that hampers the communication strategies of government on the implementation of renewed hope agenda on economic policy. The study adopted a survey research design with a total population of 7,407,394. The study employed the Taro Yamane sample size determination formula to arrive at 400 and used a multi-stage sampling technique as well as a questionnaire as the instrument for data collection. The results of the study revealed that; the use of jingles, television and social media were the major Communication strategies the government adopted in implementing the Renewed Hope economic agenda in Rivers State and the perception Rivers State residents have of the economic policy of Renewed Hope is negative and that the economy would not be better. It was recommended that The Rivers State government should adopt the use of newspapers/magazines or other print media of communication since they offer information about economic policy in detail and The residents of Rivers State should have a positive perception and trust the government of the day.
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