Assessment of The Use of English Language in Advertising and Marketing Strategies for Economic Development
Keywords:
Assessment, English Language, Advertising, Marketing and StrategicAbstract
This paper examines the role of language as a powerful tool of communication among the people. It establishes that through language human beings are able to share ideas, opinions, views, emotion, feelings with one another. In advertisement to be precise, language serves as the medium of processing, transferring, advertising and marketing one’s products or services. For people to know what anybody produces or sells, in order to patronize them, you need to advertise and market your goods and these are done through the tool of language, particularly through English, which is widely spoken in the global village. This paper investigates the importance of English language in advertisement utterances and slogans of varied products and services on billboards, newspapers, posters, radio and television adverts. Thirty (30) advertisement utterances/ slogans in English drawn by advertising agencies for different products are randomly selected. The study adopts simple random sampling techniques. Findings reveal that the impacts of English in advertising and marketing of goods and services is enormous.
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